Marketing Resources

In the world of search engine marketing (SEM), creating effective Google Search Ads can make or break your campaign's success. While the Ad Strength metric may seem like a helpful tool, it can actually be a misleading indicator of your…

In today's digital world, getting noticed online is key to success. Search Engine Optimization (SEO) is like a secret ingredient for making your website stand out in the crowded online space. One essential part of SEO is on-page optimization. It's…

Your email signature isn't just a farewell, it's a messenger of professionalism, trust and prestige. With the HubSpot Email Signature Generator, you can create signatures that go beyond the ordinary, making a lasting impact on everyone who receives your emails.…

Are you posting content on your blog and aiming to maximize its impact? Here's a little-known fact: when Google indexes and ranks content, it crawls all the links on a webpage or blog article. An effortless way to establish yourself…

Imagine your website as a scholarly article, and each backlink it receives as a peer review. Google, the discerning editor, values these reviews. If a competitor's domain boasts stronger authority (has collected more backlinks from relevant websites), they're likely to…

Local businesses in Canada are in a constant race to stand out in the digital landscape. As technology continues to evolve, so does the way we search for products and services. This is where local SEO (Search Engine Optimization) comes…

The Google Search Ads Favicon Icon isn't just a small graphic; it's a powerful tool that can save you money and significantly improve ad performance. By making your ads more trustworthy, well-crafted, and distinct from the competition, the favicon can…

In today's competitive business landscape, having a strong online presence is essential. Search Engine Optimization (SEO) is the key to unlocking your digital potential. However, finding the right SEO agency can be quite the puzzle. With numerous agencies vying for…

TLDR: The NAICS code that specifically pertains to web design and development in Canada is 54151. The North American Industry Classification System (NAICS) serves as a standardized method for categorizing diverse sectors of business, primarily for the purpose of data…

In today's digital age, having a strong online presence for your business is crucial. One essential aspect of this is your Google Business Profile. It's not just about having a profile; it's about sharing it effectively to enhance your online…