Wondering how to get your business in Victoria BC found on ChatGPT? You’re not alone. As more people turn to AI tools for recommendations, local businesses must adapt. In this article, we’ll break down why ChatGPT matters, what Answer Engine Optimization (AEO) is, and...
Brandon Cuthbertson
Founder, PassionRoute Digital Marketing
Brandon Cuthbertson is a British Columbia born digital marketing expert with over 10 years of experience working at reputable digital marketing agencies. He has crafted marketing strategies for some of the biggest brands in North America including Canadian Tire, Vitamix, Virgin Mobile, GoHealth Urgent Care and many more.
Brandon’s passion for digital marketing goes beyond crafting successful marketing campaigns, he is passionate about sharing his expertise and helping businesses of all sizes become more knowledgeable and self-sufficient with their marketing efforts and understanding the digital landscape. Brandon is the author behind PassionRoute Marketing’s blog, sharing a wealth of marketing resources and education.
In his free time, Brandon enjoys hiking, camping, surfing, snowboarding and spending time with his family.
Recently Published Marketing Resources
Google Ads Text Insertion Tools | Boost Search Ad Performance
Imagine you’re searching for something specific on Google—maybe “lightweight waterproof hiking boots” or “flower delivery in Chicago.” When an ad pops up that includes your exact search words, it feels like it was written just for you, right? That’s the magic of...
How to Find the Best Graphic Designer in Victoria, BC
This guide will help you navigate the process and find the best designer for your needs. Finding the perfect graphic designer for your project can be a game-changer for your business. Whether you need a new logo, website design, or marketing materials, the right...
Google Search Ads: Ad Strength and Optimization Score Explained
In the world of search engine marketing (SEM), creating effective Google Search Ads can make or break your campaign's success. While the Ad Strength metric may seem like a helpful tool, it can actually be a misleading indicator of your ad quality and campaign...
5 Easy On-Page SEO Tips to Boost Your Website Traffic
In today's digital world, getting noticed online is key to success. Search Engine Optimization (SEO) is like a secret ingredient for making your website stand out in the crowded online space. One essential part of SEO is on-page optimization. It's all about tweaking...
HubSpot Email Signature Generator | Ultimate New User Guide
Your email signature isn't just a farewell, it's a messenger of professionalism, trust and prestige. With the HubSpot Email Signature Generator, you can create signatures that go beyond the ordinary, making a lasting impact on everyone who receives your emails. The...
Blog Author Page For SEO | The Importance Explained
Are you posting content on your blog and aiming to maximize its impact? Here's a little-known fact: when Google indexes and ranks content, it crawls all the links on a webpage or blog article. An effortless way to establish yourself as an authoritative and relevant...
5 Link Building Strategies For Canadian Businesses
Imagine your website as a scholarly article, and each backlink it receives as a peer review. Google, the discerning editor, values these reviews. If a competitor's domain boasts stronger authority (has collected more backlinks from relevant websites), they're likely...
The Importance of Local SEO Citation Building | Guide For Canadian Businesses
Local businesses in Canada are in a constant race to stand out in the digital landscape. As technology continues to evolve, so does the way we search for products and services. This is where local SEO (Search Engine Optimization) comes into play. If you're a Canadian...
Google Search Ads Favicon Icon | Save Money & Improve Performance
The Google Search Ads Favicon Icon isn't just a small graphic; it's a powerful tool that can save you money and significantly improve ad performance. By making your ads more trustworthy, well-crafted, and distinct from the competition, the favicon can be a...
How To Choose The Best SEO Agency In Victoria, BC
In today's competitive business landscape, having a strong online presence is essential. Search Engine Optimization (SEO) is the key to unlocking your digital potential. However, finding the right SEO agency can be quite the puzzle. With numerous agencies vying for...
NAICS Codes for Website Design | The 2025 Canadian Guide
TLDR: The NAICS code specifically related to web design and development is 54151. The North American Industry Classification System (NAICS) serves as a standardized method for categorizing diverse sectors of business, primarily for the purpose of data collection and...












