The Google Search Ads Favicon Icon isn’t just a small graphic; it’s a powerful tool that can save you money and significantly improve ad performance. By making your ads more trustworthy, well-crafted, and distinct from the competition, the favicon can be a game-changer in the world of online advertising. So, don’t overlook this tiny detail—incorporate it strategically, and watch your Google Ads click through rates soar to new heights.
What is a Favicon:
Before we dive into the impact of favicons on Google Search Ads, let’s explain the term “favicon” for those unfamiliar. A favicon, short for favorites icon, is a small, iconic image that represents a website. You’ve likely encountered these tiny logos when bookmarking a page or viewing multiple tabs in your browser.
The Impact a Favicon Has on Google Search Ads:
In a sea of text and competition that is Search Engine Marketing, any edge or avenue to stand out is invaluable. The favicon, a seemingly minute detail, plays a pivotal role in this scenario. Its inclusion in your ads propels you ahead of the competition for several reasons.
Firstly, a well-crafted favicon adds a layer of trustworthiness and professionalism to your ad. In the split-second decisions users make when scanning through search results, a polished favicon can make the difference between a click and a pass.
Secondly, the favicon doesn’t count as an ad asset. In the world of Google Search Ads, where only two ad assets can be displayed at a time, this is a game-changer. By utilizing the favicon as a separate element, advertisers can maximize their real estate on the search results page.
How to Assign a Favicon to Your Google Search Ads:
Unlike your website’s favicon, the Google Search Ads favicon is pulled from what is called an Asset in your Google Ads Account. The specific asset that must be added in order for your favicon to display is a Business Logo.
Here’s a step-by-step guide on how to upload a business logo (favicon) to your Google Search Ads:
- Access your Google Ads account dashboard.
- Navigate to Ads & Assets.
- Click Assets in the Ads & Assets drop down.
- Click Business Logo
- Click the + button and upload your asset.
It’s important to note the business logo sizing & specific requirements.
- Aspect ratio: Square (1×1)
- Image resolution: 1200 x 1200 (recommended); 128 x 128 (minimum)
- File formats: PNG or JPG, with a max file size of 5120 KB.
- Should be compatible with both light and dark mode
How to Assign a Favicon to Your Website:
Now that we understand the importance, let’s get practical. Assigning a favicon to your Google Search Ads and website is a straightforward process. Here’s a step-by-step guide tailored for different platforms:
Instructions for WordPress:
- Access your WordPress dashboard.
- Navigate to Appearance > Customize.
- Look for the Site Identity section.
- Upload your favicon image.
- Save changes.
Instructions for HubSpot:
- Access your HubSpot account.
- Go to Settings > Website > Pages > Branding.
- Find and click on Favicon.
- Upload your favicon image.
- Save changes.
Instructions for Adding Favicon to Site Code:
For those comfortable with coding, adding a favicon directly to your site’s code is an option:
- Access your site’s HTML code.
- Locate the <head> section.
- Insert the following line of code: <link rel=”icon” href=”path/to/your/favicon.ico” type=”image/x-icon”>
- Save changes.
If you are experiencing difficulty adding a Favicon to your website, get in touch with our website design and development team, we can help!
The Size Requirements For a Favicon
The standard favicon size is 16×16 pixels. However, for better display on high-resolution devices, you can create a larger version, such as 32×32 pixels which is also an accepted size.
Always ensure your favicon is in the .ico format for compatibility across browsers.
Do You Need to be a Verified Advertiser to Assign a Favicon to Your Google Search Ads?
One common question that arises is whether being a verified advertiser is a prerequisite for assigning favicons. The answer is no; the process is accessible to all advertisers, irrespective of their verification status. However, the verification process itself can have additional benefits, such as enhanced ad credibility and performance.
PassionRoute Digital Marketing: We Craft The Best Google Ads Campaigns In Canada
Achieve your business goals with PassionRoute Digital Marketing – where we don’t just craft Google Ads campaigns, we sculpt success stories. Experience transparent pricing, campaigns you own forever, and a journey to tangible results. Ready for a digital transformation? Contact PassionRoute Marketing now, and let’s make your success story together!